SF MOMA Guide

Publication Design

design@dariannewman.com

© Darian Newman 2022

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This speculative redesign of the Fall / Winter 2019 SF MOMA Visitor Guide is set in 5 languages, eliminating the need to print multiple versions. The guide employs a bold typographic system. The colored pages are organized as follows: exhibition pages are white, information pages blue, and section dividers / maps are red.

Red and blue were chosen to reflect the colors of the Golden Gate Bridge and the San Francisco Bay. The window on the cover of the guide conjures the architecture of the museum itself, which boasts many large windows with sweeping views of the city.

Completed at California College of the Arts.