Future Vegan



© Darian Newman 2022

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Brand identity for fictitious restaurant, Future Vegan. Mushrooms were chosen to represent a modern way of eating with the rise of adaptogenic foods. The restaurant was given a playful name, meaning if you aren’t vegan prior to dining, you will be when you leave.

The color palette is derived from the environment, orange and green evocative of the amber glass mugs and exterior green wall. An organic pattern used on the restaurant interior and menus juxtaposes the digital nature of the wordmark and graphics while offering a different view of the mushrooms. The mushrooms become transparent on various applications, representing the transparent ethos of the brand.

Completed at California College of the Arts.